For this portfolio project, I crafted a brand identity for a client using the initials "KH." Beginning with a tailored creative brief, I conducted thorough research to inform demographic insights. Experimenting with various fonts, I explored letterforms and generated 48 monogram options annotated with applied Monogram Tricks. Transitioning to digital refinement in Adobe Illustrator, I iterated designs, selecting one for black and white iterations before colorization. Deliverables were compiled into a PDF adhering to specific formatting guidelines. Throughout, attention to detail, creativity, and alignment with the project's rubric were paramount.

Select Thumbnails

Roughs

Final